How Important is Site Speed for SEO Rankings in Google?
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How Important is Site Speed for SEO Rankings in Google? In the digital age, speed matters — and when it comes to your website, it can be the difference between gaining a customer and losing one. At Unictechnology , we often tell our clients: “You only have one chance to make a digital first impression, so make it fast.” One of the most underestimated aspects of online growth is site speed , yet it’s one of the most powerful tools for improving search engine rankings , user experience , and conversion rates . Here's why optimizing your site speed is no longer optional — it’s essential. 🔍 What Is Site Speed? Site speed refers to how quickly your website loads and becomes interactive for users. It includes everything from server response time and image loading to how fast a browser can render your content. Search engines, especially Google , prioritize delivering the best possible experience to users. That’s why site speed is a major factor in SEO rankings . A slow website not...